Digital Marketing

What is Digital Marketing?

Digital marketing surround all marketing efforts that use internet. It is the marketing of products or services using digital technologies.

Marketing is a process to create awareness about a product or service to the customers or targeted Audience using Digital Technologies. A Medium to reach Maximum audience at very less cost.

In a simple way, we can say that,

‘Business support digital channels such as search engines, social media, email and their websites to connect with current and prospective clients.’

Digital marketing expands to non-internet channels that provide digital media. For example- Mobile phone used for SMS and MMS.

In traditional marketing, we can reach an audience but can’t measure the effectiveness of the advertisement. For example, if I put a newspaper ad, my ad can be seen by all those people who read that newspaper (mass reach), but I cannot monitor or measure how many of the readers purchased my product or services after seeing the advertisement.

But on the other hand, if I run the same advertisement on that newspaper’s website via display ads, a type of digital marketing campaign, not only can I monitor my advertisement’s performance with the help of factual data points, but also control my audience reach through various targeting methods. Like I can check how many people saw my ad (Impression), how many clicked on it (Clicks), and how many purchased my products or services (Conversion), via that ad which can help me analyze the effectiveness of my Pay Per Click (PPC) campaign and that’s why digital marketing is gaining acceptability in the industry.

There are different types of digital marketing:

  1. SEO (Search Engine Optimization)
  2. SEM (Search Engine Marketing)
  3. SMO (Social Media Optimization)
  4. SMM (Social Media Marketing)
  5. Content Marketing
  6. E-mail Direct Marketing
  7. Display Advertising
  8. Influencer Marketing
  9. E-Commerce Marketing
  10. Bulk SMS Marketing


Nowadays digital marketing has become necessary for every business to reach local as well as global users. To reach the best business results, you need to decide which types of digital marketing you want to use to increase the business growth. There are some types you should use in any case such as search engine optimization and social media marketing, while others depend on the Business. Also gather as much feedback from existing customers as you can, as there’s no better way to build trust and engage them on a personal level. So Now you can start planning your moves in terms to get online..!!


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