Traditional Marketing Or Digital Marketing
- You must be confused about which form of marketing is best for your business. Should you go with digital marketing or stay back on traditional marketing? Maybe you are unclear about the differences between the two. We’ll take a look at both of them. You’ll learn the strengths and weaknesses of both and be able to make an informed decision for your business
- To clarify the terms, the use of print ads on newspapers and magazines are a simple example of traditional marketing. When a business invest in creating a Brand awareness through different social media platforms this kind of plan is known as digital marketing.
Traditional v/s Digital Marketing
| Traditional Marketing | Digital Marketing |
|---|---|
| 1. It is a regular method of marketing which includes the use of print ads in newspapers or magazines | 1. It is the new era of marketing method of today where the internet is very important |
| 2. As newspapers, television and other media ads cost a lot so traditional marketing is costly | 2. As advertising through the internet is quite inexpensive digital marketing cost is cheaper |
| 3. By traditional marketing, you can target only local audience | 3. By digital marketing, you can target local as well as the international audience |
| 4. In this, for the real-time result you have to wait for weeks, sometimes even months before the inspiration start to turn up | 4. In this, for the real-time result, you can see everything i.e no.of visitors, conversion rates, most active time of day so you don't have to waste time taking an action |
| 5. Television ad or an advertisement in every newspaper in town is limited to the certain locality | 5. It reaches out to the entire world so you are not missing out anything |
| 6. In this, communication is delayed between businessman and customer | 6. In this, communication between businessman and customer is immediate |
| 7. In traditional marketing, there is no option of how they want to receive content | 7. In digital marketing, there is an option of how they want to receive content |
| 8. The audience can have a hard copy of materials of which they can read or browse through over and over again | 8. The audience cannot have a hard copy of materials of which they can read or browse through over and over again |
Conclusion:
I hope this guide expanded your view a bit and showed you that digital marketing is more important as well as cheaper than Traditional marketing.
Will you use these in your business? which will be more helpful according to you ?? Let me know in the comments.
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